Wounded Warrior Project Doesnt want to be Associated with Firearms Industry

This whole thing developed over the last several days where the PR branch of Wounded Warrior Project flat out refused a media appearance with Gun Talk Radio. Their reason? In a nut shell, its because Gun Talk Radio “Dealt with firearms”. Wow.

Gun Talk went on to seek further clarification on the matter and received an email from their director of public relations… They further clarified the situation as a rejection of firearms companies and pretty much the entire industry as a whole.

WWP does not co-brand, create cause marketing campaigns or receive a percentage or a portion of proceeds from companies in which the product or message is sexual, political or religious in nature, or from alcohol or firearms companies.

Our position regarding firearms and alcohol is in response to the struggles that many injured service members face with substance abuse and suicide and the roles those items often play in those issues.

Caleb has the full context of the email and the entire situation at the above link and its worth your time to go read it. I am really personally perplexed by the situation. I have a feeling that this is an uniformed/new PR person who doesnt fully understand the Wounded Warrior brand or their historical partnership with the firearms industry/community. As Caleb pointed out…

Wounded Warrior Project has had no problem accepting a $50,000 donation from Kahr or accepting a portion of all of Trijicon’s retail sales from 2007. So it would seem that Wounded Warrior Project is just fine with accepting money or co-branding from firearms and accessory companies, as long as there are a sufficient number of zeroes before the decimal place on the check.

They have gone on to further clarify things on Facebook by basically saying that it is merely a “return on investment” thing:

In the past, we made our logo available to appear on wide variety of products, including guns. As an organization, we owe it to our donors and constituents to maximize the return on investment of our dollars and brand. We are always looking at our business practices and whether we should continue with them in the future. In the case of cobranding, we’ve decided that we’re not going to offer our logo to appear on weapons anymore – whether they’re guns, knives, bows, swords, or any other type of weapon. There are still a few of the guns around for sale that had licensed our logo years ago, but there aren’t any new ones being made. This is purely a business decision based on a review of a return on investment, especially when compared with other types of cobranding ventures.

Regarding the question of donations and events, we do permit fundraisers that are shooting- and gun-related, such as gun raffles, shooting competitions, etc., and we’re incredibly appreciative of those who are willing to give their time to host or participate in an event. Likewise, we gratefully accept donations from companies and individuals connected with the gun industry.

As indicated above, we know that hunting and shooting sporting events can be very therapeutic for many of the Wounded Warriors we serve, and we’re happy to work with the community to make these types of events available to our Alumni. Hunting and shooting sport enthusiasts are an incredibly supportive and generous community, and we’ve been honored by how often folks have opened their land and homes, and volunteered their time to make these types of events possible for our Alumni. We’re so sorry if it seemed that we didn’t appreciate that support with our confusing communication of a business decision. It certainly wasn’t our intention!



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